Tikitoro – India’s First Age-Specific Personal Care Brand

Prasanna Vasanadu started Tikitoro out of a personal need. She was on the hunt for personal care products for her 5-year-old son, but found only two extremes: the ‘fully safe’ products were not effective, or the ‘effective’ products were not fully safe.

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Featured Stories

Tulika – Creating Multilingual, Multicultural Children’s Books

Tulika’s logo, Kaka the crow, a busy, intelligent bird that is an unmissable part of the sights and sounds of India. The word Tulika means the old-fashioned feather quill, dipping into stories old and new to give children a sense of their world.

Adyar Bakery – Bringing Chennai 74 Years of Joy, One Loaf at a Time

The smell of freshly baked loaves of bread wafts through as you open the doors to the store. Classic buttercream cakes, puffs, and biscuits on display have you salivating. You can’t help but smile and pick up a piece of nostalgia. Read all about the iconic Chennai landmark, Adyar Bakery!

Madras Design Story – How Two Sisters Built an Innately Tamil Brand

Two sisters, Kasturi, an auditor, and Lakshmi, a graphic designer, started Madras Design Story as a way to channel their passion for art into something tangible. What began as an ode to their Karaikudi roots evolved into a store that designs all things Tamil.

Food Maveriks – An R&D Lab Boosting Functional Food Brands

Four friends, one dream. That’s how Food Maveriks began, intending to be one of India’s largest R&D-first food technology companies. Saijo John, co-founder, talked to us about the challenges, background, and goals of the company.

Naturals Walks Into Its 25th Year In Style

Veena Kumaravel identified a gap in India’s beauty sector in 2000 and sought to fix it. 25 years later, Naturals has established itself as one of India’s fastest-growing salon chains with over 12,000 smile providers employed across 900 branches in India, Sri Lanka, Singapore, and Dubai.

A culture-led creative story – Aarla

Vanipriya Jayaraman, formerly a Chief Technology Officer, reflects on her transition into building Aarla, a culturally-rooted creative brand. What began as a deliberate return to consistent art practice during her second pregnancy gradually evolved into a brand built with intention and care.

Affordable and Luxurious Home Essentials – Darshitam

Darshitam by Sarenya Dhevi aims to gently nudge people towards a sustainable, eco-friendly future by consciously choosing natural everyday essentials. From bed linens to table linens, from tote bags and pouches to clothes, everything is curated and sourced from the most skilled artisans in India. Affordable luxury brought straight to your homes. 

Reviving the Wonders of Rice – Mannvasanai

“Rice represents the earth’s endless generosity,” said a wise soul. Thousands of years ago, our ancestors discovered rice stalks growing wild alongside rivers and in foothills. They learnt to grow rice, enjoy it, and benefit from it for hundreds of years.

Startups

A visit to the basket weaving unit in Imphal, Manipur

ecoLogin – It’s about the people, not the products.

Sridhar Lakshmanan, is the founder of ecoLogin, a company that strives to work with and for tribal and marginalized communities in Tamil Nadu
Chana with the special homemade taste

Wholesome Curries in a Jiffy for Busy Dreamchasers

Q49 Flavours, curated and managed by Renu Kurian from Chennai with ample support from her family, is a story of how a mother’s love has been packaged into convenience curries with the taste of home food. A boon for busy families looking for quick, nutritious meals.

Putchi – A Maternity Superstore is Born

From being a maternity fashion brand Putchi transitioned to become a maternity solutions provider confidently welcoming competitor brands into their marketplace. Turning pain-points into profitable business opportunities seems to be what the founders of Putchi, Deepika and Thiyagu, seem to be good at.

Authentic, No-Fuss Indian Girl Friendly Makeup

Sommer Beauty, founded by the young duo Sonali and Preneetha, is on a mission to create an inclusive space that will help people feel true to themselves. These no-fuss makeup products are vegan, cruelty free, fragrance free and allow users to be authentically beautiful.

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