Affordable and Luxurious Home Essentials – Darshitam

Darshitam by Sarenya Dhevi aims to gently nudge people towards a sustainable, eco-friendly future by consciously choosing natural everyday essentials. From bed linens to table linens, from tote bags and pouches to clothes, everything is curated and sourced from the most skilled artisans in India. Affordable luxury brought straight to your homes. 

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Featured Stories

Reviving the Wonders of Rice – Mannvasanai

“Rice represents the earth’s endless generosity,” said a wise soul. Thousands of years ago, our ancestors discovered rice stalks growing wild alongside rivers and in foothills. They learnt to grow rice, enjoy it, and benefit from it for hundreds of years.

Weaving technology into the warp and weft of silk – Serigreen 

Legend has it that the Chinese Empress Leizu was sitting in the shade of a mulberry tree when she saw a little cocoon fall into her cup of hot tea. As she picked it up, she noticed that it unravelled into a fine thread.

Painting Chennai’s Artscape – Hindustan Trading Company

Hindustan Trading Company (HTC) has been a part of the cityscape long before Madras became Chennai. The rather mercantile name doesn’t disclose the veritable art treasures it holds.

Sundari Silks – A Rich Tapestry of Tradition Through Sarees

Sundari Silks: a trusted name for silk sarees and a landmark in Chennai. Started by K. Rajaram, it now has Manmohan and his brother Shankar Raman at the helm. As difficult as it is to establish a brand, it is as difficult to maintain its position at the forefront. Talking to us is Manmohan Ram, Managing Partner of Sundari Silks.

Nizhal – Building a Rooted Revolution Under the Shade

Chennai-based NGO Nizhal was founded in September 2005, when a small group of tree lovers came together to make a difference in Chennai by working with communities toward sensitive greening practices.

How the Gentle Bear of Karadi Tales Transformed Storytelling in India

Shobha Viswanath, co-founder of Karadi Tales, has built one of India’s most beloved children’s publishing houses. Almost 30 years and 350 books later, the company remains just as warm and nostalgic as it was in 1996.

Pets of Paradise – A Pawsitive Pet Care Brand

Being a pet parent is a lifestyle that more people are leaning towards today. Pets of Paradise is a Chennai-based brand that sells healthy, gourmet-style food for your fur babies, improving pet health one day at a time!

South Indian Flavours, Championed Through Baby Food – Purely South

A profound love for their hometown, Kanyakumari, led three friends to start Purely South in 2023. Selling premium, locally sourced, familiar, but elevated products from baby food to natural sweetener powders

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A visit to the basket weaving unit in Imphal, Manipur

ecoLogin – It’s about the people, not the products.

Sridhar Lakshmanan, is the founder of ecoLogin, a company that strives to work with and for tribal and marginalized communities in Tamil Nadu
Chana with the special homemade taste

Wholesome Curries in a Jiffy for Busy Dreamchasers

Q49 Flavours, curated and managed by Renu Kurian from Chennai with ample support from her family, is a story of how a mother’s love has been packaged into convenience curries with the taste of home food. A boon for busy families looking for quick, nutritious meals.

Putchi – A Maternity Superstore is Born

From being a maternity fashion brand Putchi transitioned to become a maternity solutions provider confidently welcoming competitor brands into their marketplace. Turning pain-points into profitable business opportunities seems to be what the founders of Putchi, Deepika and Thiyagu, seem to be good at.

Authentic, No-Fuss Indian Girl Friendly Makeup

Sommer Beauty, founded by the young duo Sonali and Preneetha, is on a mission to create an inclusive space that will help people feel true to themselves. These no-fuss makeup products are vegan, cruelty free, fragrance free and allow users to be authentically beautiful.

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