Vaagai Sarees – Reimagining Traditional Sarees with a Modern Twist

A thread of an idea Sannjana started Vaagai in 2023 with a simple thought: people shouldn’t worry about the technicalities of saree draping; they should be able to wear a saree with ease when they want. The idea of Vaagai stemmed from her not being able to drape a saree at her own wedding. She […]

Slowthreads – Growing the Market for Slow Fashion

  Scores of entrepreneurs set up stalls and do brisk business in pop-up events. But rarely does one make an instant connect with the founder, so much so you end up not only becoming a loyal customer but also see a potential friendship blooming. Well, this happened with Archana Ravi, the owner of Slowthreads, a […]

Where Tamil Culture Meets Urban Streetwear

Raghavendar Balasubramaniam, better known as Raghav, grew up in the busy neighborhood of T. Nagar. Anyone familiar with the locality instantly recalls the bustling traffic and hoards of crowding outside the largest houses of the oldest fashion and jewellery brands in Tamil Nadu. The sidewalks and entrances of these large franchises are lined with smaller […]

Siblings in the Business of Sustainable (and Comfortable) Garments

Arun Kumar and his sister SP Ponmani were cleaning up their childhood home in Madurai one afternoon when they stumbled upon a chest filled with pure cotton clothes from when they were babies. “The material was so soft and still usable even though they were about twenty years old,” says Ponmani with amusement recalling the […]