Empowering the Elderly

‘Old is Gold’ The ‘Old is Gold’ store is located in a traditional home with easy access on the ground floor, making it comfortabe for the elderly to browse and shop at their own pace. As the name suggests, the brand serves the elderly, offering products that put them more in control of their lives. […]

Coffee Meets Carnatic Music

Carnatic musician Akshay Vaidyanathan orchestrates a harmonious blend of coffee and music with his homegrown brand, Kāpi Kottai.   Picture this. You are sitting in your favorite corner of your space, and the mellifluous notes of the raag Khamās fills the air, making your private world an entrancing space. You take a sip from the […]

Rebelle with a Cause

Promoting better vaginal health through cloth-based menstrual pads IMalinee Saravanan was chatting with her friends at one of their casual monthly meet-ups in Salem, when their talk turned to vaginal health. One of them revealed that she had been suffering from a vaginal rash that she thought was chronic, but found relief in just a […]

Quirky Creativity in Daily Life

MASH COLLECTIONZ – A curated artsy lifestyle collection No two things at the Mash Collectionz store are the same. Each piece from her collection of quaint handmade artifacts, block-print dresses, mosaic bowls to repurposed furniture and quirky quote boards, is a unique slice-of-life art. The range is also a reflection of the founder—Mahalakshmi Rajendran’s personality […]

SANAL: Finding sustainable replacements for plastics

“Don’t use plastics is probably the most useless statement or advice,” begins Dakshnamoorthy Durairaj, founder at SANAL (Sustainable Alternative for Non-polluting Acclimate Living), who promotes a positive adoption to plastic alternatives. “SaNal” is derived from the Tamil phrase Samudhaya Nalanil (for the benefit of the community.) Dakshnamoorthy runs SANAL as both physical and online stores, […]

Where cultures collide and empathy abounds in children’s tales

The Little Dipper Publishing, led by independent publisher Anusha Veluswamy, is dedicated to producing children’s literature that celebrates diverse cultures, fosters empathy, and offers diverse representation In a world where big publishing houses dominate the literary scene, it’s easy to overlook the growing number of indie publishers quietly revolutionising the industry. These small but mighty […]

No teachers, textbooks or school bell…

The sound of pencils scratching away on ruled paper filled the room. The ninth grade at Bombay Welfare Society High School was tasked with writing an essay titled ‘My School’ during the English period. “In my school, there will be no teachers, textbooks or school bell. It will have a lot of trees, a library […]

Don’t Mess with Madras

“The first ever toothbrush you used is still on Earth,” Divya states as the small gathering around her stall stares back dumb-struck in the realisation of that statement. “I’ll buy one bamboo toothbrush for me and one as a gift for my friend,” a voice from the group breaks the silence. At that instant, Pradeep […]

What Goes into Pure Unadulterated Cow Milk?

“I look at the market in two segments—Pre-Jallikattu and Post-Jallikattu,” reveals Vetrivel Palani, founder of UzhavarBumi. The founder was a part of the historic protest at Marina Beach in January 2017. “During the protest, several farmers’ issues came up,” he reveals. Vetrivel did not have a background in agriculture or farming. For someone like him, […]

Learning from the Land

“I recall being at my mother’s friend’s office when I was young—seventh grade perhaps,” recalls Yuvan Aves, “Someone asked me what I wanted to become when I grew up.” “A naturalist!” the boy responded with enthusiasm only to hear jokes about the lack of financial stability that such professions would lead to. Amidst the roaring […]

The Roots of a Growing Healthcare Ecosystem

Along the banks of the Kaveri, in the Temple city of Trichy, Dr. Manivannan Selvaraj recalls his childhood where his brother, cousins and friends would spend hours of euphoria splashing around or simply hanging out on its soft sandy banks. The warm nostalgic feeling of comfort and familiarity along the clear bobbling waters stuck to […]